Founded by a few Hong Kong based-wine enthusiasts in 1995, the concept behind Mayfair was a wine club specializing in importing favorite Bordeaux bottles for members’ cellars, and demand grew as word spread of the impressive range and quality of the wine selection available. It was a time when important wines began to appear on the social scene in Hong Kong, sometimes bottles that had not yet attracted a following. Mayfair was a pioneer in introducing high quality and renowned wines and building a culture of discerning wine drinkers and collectors in the region.

One of the club members, Lili Ma, who had an active passion for sharing knowledge and enjoyment of wine, decided to turn her avocation into a business and became head of Mayfair. Since 1995, Mayfair has developed into a leading regional fine wine merchant providing integrated fine wine advisory, services and solutions with offices and tasting facilities in Beijing, Shanghai, Shenzhen and Hong Kong.

With the rising emphasis on Cellar Management in the region, Mayfair takes pride in being one of the first specialty wine companies to offer personalized selection and wine management services for its high net worth clientele. Mayfair offers clients not only access to a wide range of fine bottles and cases selected by expert noses from some of the best vineyards and vintners, but also a seasoned understanding of appropriate quality controls for inventory management and shipping to ensure enjoyable consumption.

With its roots in the fellowship of wine, Mayfair continues to provide the insider access, knowledge, shared culture and personalized service expected of a fine old exclusive membership club.

Etienne de Montille, President, Domaine de Montille & Château de Puligny-Montrachet

“Domaine de Montille & Château de Puligny-Montrachet are very happy to team up with MAYFAIR, a partner with an unparalleled level of interest and commitment to fine Burgundy in mainland China. Selling cases of wine is one thing, sharing a passion with his clients is another.

Ms Lili Ma and her team have developed a passion and understanding for Burgundy that entrust them to convey the knowledge, history and cultural contents that is so important when it comes the finest Burgundy. We feel confident that our wines are in the best capable hands and will reach an elite clientele who share the same passion and can appreciate our efforts in handcrafting beautiful and genuine wines from Burgundy.”